Content Series -“Observation vs. Interpretation”


What? –        The Design Thinking Content Series powered by the Ashesi D:Lab

Speaker? –     Francisca Adu

Francisca Adu, a freshman spoke about the importance of observation and interpretation as part of the design thinking process. She highlighted the fact that, identifying a problem which is the gateway to problem-solving actually starts with observation and the ability to tell what the information gathered means. She wants to impact this knowledge in other people so that they will be more critical about their environment as the solution to problems is all around.

She says “I’ve always been passionate about the concept of Economics and its disciplines. At Ashesi, I aspire to obtain a degree in Business Administration so that I can support many aspects of businesses in Ghana, especially solving complex business problems in accounting, finance, marketing and human resource that would be useful into boosting economic growth in the country. If I’m not busy being fascinated by economic issues, I’m either dancing or watching series.”


She belives design thinking is very important and can help absolutely anyone to be more creative at not just solving problems but performing little task on a daily basis. Design Thinking is part of the Foundation of Design and Entrepreneurship course students take to help boost their problem solving skills. This mostly takes place in the design lab which is a creative space where students can explore even outside of class; come up with projects and basically develop their creative prowesses. Sessions like the Content Series gives students the opportunity to tell people about a topic or idea they find interesting while the maker sessions help students to do hands on activities like building applications and solar powered batteries.



Francisca says”I really appreciate the design thinking process because it’s challenged me to be broad-minded when finding solutions to problems and how to be innovative and creative in this process. What is even more fascinating about this process is that you’d always arrive at a consensus that would serve as a stepping stone for the subsequent processes.”

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