Research Framing

Presenter: Thomas Nana Kwantwi

Welcome back to another week of design lab fun-filled activities. Today’s content series was a special affair, a new format was rolled out, where a video presentation  is done and uploaded onto YouTube. The pioneer of this format is Thomas Nana Kwantwi, a freshman, who presented on Research Framing.

Design thinking represents a revolution in in how people look at problems and solve  them, and that is what excites the presenter, Thomas. He spoke about how the design thinking process was used in the gaming industry in the United states, where the game design went through various stages of customer testing before it came out.

Research and Re-framing: It is broken into two; the need for re-framing, and the research tools. The importance of research was to find different angles to view a problem. This brought about the three main views of looking at a problem:

  1. Spy plane view: This involves working on a broader space, large range of possible outcomes, with the best solutions taking time to come out.
  2. Bullseye view: Involves narrow path taking and on spot conclusion,
  3. Helicopter view: Manageable space, Concise but informative, Not broad, not too narrow, this is what is generally used in the design thinking process.

Processing for reframing questions;

  1. Before factors: what occurs before the problem sets in
  2. During fators: What occurs during the problem
  3. After factors: What happens after the problem

This is using the helicopter view. The above methods of re-framing questions are used in the helicopter view, to get the most information at the stage.

Thomas then spoke about the the methodologies used in research:

Ethnographic research: Developed as a method of research of cultures through total immersion in the target research population.  The methods used for ethnographic research are:

  1. Depth interview
  2. Observational shadowing
  3. Immersion
  4. Experiment
  5. Diary methods

Abductive Reasoning; Using logical reasoning to reach conclusions about a problem. The three types; Deductive logic, Inductive Logic, Abductive Logic. The best type to be used in design thinking is abductive logic because it leads to multiple solutions to a problem.

Find below the link to the video on YouTube:

This is it for this week’s content series, join us next week for Analysis of the problem.

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